Online video presentations can be tricky. Unless you can capture your audience’s attention and engage them, even the most visually compelling video presentation can fall flat on its face. To accomplish that objective, there are some deadly mistakes every presenter should avoid making. Here’s a roundup of the most common mistakes made during online video presentation and practical tips to avoid them:
1. Failing to provide a proper introduction
When it comes to video presentations, first impressions matter a lot. Given the shrinking attention spans of your audience, you must begin your presentation with an impact and tell them clearly what to expect. Sharing a clear proposition with the audience right at the beginning makes it easier for them to focus. If you keep going round and round, you will end up alienating your viewers sooner than expected.
2. Boring visuals
Making your slides too text-heavy is a surefire way of alienating your audience. Visuals make your slides more attractive and help the viewers to retain the core message. In fact, 65 percent of viewers like to learn visually. That’s why it makes sense to invest a chunk of your time in preparing solid visuals for your video presentations.
Always remember that visuals are capable of setting the narrative and help you to illustrate your point more effectively. So choose the appropriate images that go with the text on your slides. You can also use a video editor to add the visuals to your presentation. If you are shooting or recording your video presentation under poor light conditions, adjust the white balance through the settings on your camera. You can also use free video editors online that help you to correct the white balance without exiting the browser.
3. Talking too slowly or too fast
How you speak is critical for the success of your video presentation. Some present in a soporific manner while others talk too fast, making it impossible for the audience to follow. The easiest way to fix this issue is by practicing a couple of times before you face the audience. You can either record these sessions to get an accurate estimate of how well you are speaking or get a few friends to monitor your sessions. If you are presenting a pre-recorded session, you can also take care of the speed of your speech at the editing stage. An online video speed controller is an easy way to speed up a video or slow it down.
4. Talking in monotone
Are you guilty of simply reading out the contents from your slide deck? The ultimate goal of a video presentation is to connect with the audience and convey a few core messages. If you don’t sound excited about what you are talking about, the chances are that your audience will also find it incredibly boring. In other words, a monotone video presentation is an easy way to lose your audience.
Solicit the services of a voice coach who can teach you various ways of modulating your voice. Record your voice and keep listening to it to find out the areas that need more attention. To help your audience connect with the slides, make use of annotation tools and pointers. You can practice various breathing exercises to regulate the inflection in your voice. You can also incorporate appropriate facial expressions during the presentation as it helps to inject emotions into your voice and delivery.
5. Picking the correct aspect ratio for video presentation
If you are serious about keeping the audience engaged throughout the presentation, select the correct aspect ratio for a better experience. Your audience may be using different devices for watching the presentation, which can range from mobile screens to projector screens. That’s why choosing a 16:9 aspect ratio puts you in a better position as it is a compatible layout for most devices and suitable for online presentations with a high degree of visual content.
And don’t worry if you haven’t fixed the correct aspect ratio while recording the presentation — you can use video editors and fix the aspect ratio through ratio changing tools.
6. Check your background
Don’t start the presentation without checking what is in the background. There should be enough contrast between you and the background so that you stand out. Make sure to try out a couple of options before you record the video presentation. To play it safe, you can also select a solid color as your background.
Final Words
We hope you follow these tips before you go for your next video presentation. By making a few adjustments, you will be able to nail the art of presenting virtually to your audience.
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