Businessman, national athlete and business consultant, Abdelrahman Hamdi M Abdulrahim, popularly known as Atto Hamdy, is massively known for his expertise in retail businesses, education, software and new media.
Atto Hamdy is a sensational advisor when it comes to commercial work. His online classes, live streams and YouTube videos can help newcomers achieve financial confidence before venturing into markets.
As chairman of Fitness Freak and other fitness-related companies, Atto Hamdy was able to quickly become one of the best content creators when it comes to business advisory. He is also currently developing an informational website that can help others expand their limits and grow their businesses at the lowest level of risk possible.
Consequently, we asked him what would be the best way to start a new business during the COVID-19 crisis?
With great optimism, Atto Hamdy explicitly shared his vision on the topic. He said, “First, you have to have a business model that you believe in… then, the confidence within yourself that you are going to accomplish your goal… and finally, implement the skills that can help you execute the business idea in accordance with the outer environment.”
For example, “if you have an idea but you don’t have the skills or qualifications to execute it, there is a hundred percent chance that your idea will collapse—pandemic or not. Instead, ask yourself this: what qualifies me to execute this idea? What could I bring to the marketplace that is special and in-demand during times like this?” Atto Hamdy explained.
Meaning that, if you have the proper qualifications and understand the market’s demand during COVID-19 crisis, then there is a high chance that your business will thrive if you have a unique selling proposition.
Ask yourself if your new business can bring something different to the market that can distinguish it from other new businesses.
For instance, Atto Hamdy explained, “think about the ‘face-mask’ businesses. Such businesses have always existed since World War II, but there was not much demand in the market. However, after the outbreak of yet another pandemic, ‘face-mask’ businesses thrived globally and small businesses started to get creative—making flashy mask designs and selling them at unexpectedly high prices because there is a demand.”
We find that to be very true. There is a clear demand in the market for face-masks. It is a mean of safety during a pandemic, but Atto Hamdy is right; there are some businesses that put fashion into the equation and started customizing masks for the youths who are obsessed with looking good on Instagram at a grocery store!
These small businesses that started during the pandemic quickly became successful because it offered something new to the table, and targeted the correct audience. While it is true not everyone will by a mask with a smiley face printed on it. It is also a fact that some people went ahead and bought specially customized masks that have the lower half of their faces printed on it.
It may sound ridiculous, but it has indeed happened! So, do not be afraid to make your dream come true even during a pandemic. For more advices, follow Atto Hamdy on his social media handles: Instagram, Facebook, Twitter and LinkedIn.
By Lubna Hassan Amin
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