In this day and age, things are changing. In these unpredictable times, more people want to become their own boss and be in charge of their future. The Internet makes this goal more reachable, and eCommerce is one exciting and accessible avenue for success in your entrepreneurial journey.
In a 2016 article for Entrepreneur, Jason Parks–CEO of The Media Captain–said eCommerce is “the fastest growing and one of the most valuable industries.” When such industry is growing so much and becoming so valuable, how can you start your eCommerce business? It can be particularly difficult to know exactly how to start an eCommerce business, because you need to do your research and understand what products to sell and how to effectively follow trends that will actually do well enough to generate revenue. There is so much information and data to sift through that may be overwhelming for someone looking to get started from scratch. For that reason, creating a plan of action is necessary to prioritize your resources as you develop your own eCommerce business plan.
According to Steven Ridzyowski, who has been a leader in the eCommerce and digital media buying space for over ten years, the easiest way to start your eCommerce is with a turnkey store solution. What does this mean? The Business Dictionary defines a turnkey solution as “a type of solution that is easily or readily deployed into a current business, system or process by a third-party, which is able to be used immediately once installed or implemented. […] In such cases the purpose of using a turnkey solution is to avoid the hassle or headache of setting up your own in-house solution.”
For Ridzyowski, this is the best move, because it helps you narrow down the platform you should be using to create your business. The most well-known one is Shopify, a commerce (SAAS) platform that allows anyone to set up an online store and sell their products. He believes there are five reasons why this platform is the best:
- Easy to Use: it was created for average users, so the web design aspect is user-friendly.
- Low Startup Cost: the basic plan starts at $29 per month, and their mid-level plan is $79 monthly.
- Converting Themes: there are plenty of options to select from when creating mobile-responsive themes.
- Good for Drop Shipping: it is integrated with other apps (such as Oberlo and Ali Express) that make drop shipping much simpler.
- Support Options: there is a 24-hour technical support team ready to answer questions through phone, live chat, or email.
After creating your store and purchasing a domain name, you will need to market your products. In order to do this, Steven Ridzyowski encourages people to learn and understand metrics such as revenue, cost of goods, advertising spend, and return on ad spend (ROAS) among others. Once you are familiar with those metrics, you need to create creative advertising, and that is another reason why a turnkey solution is the best option. These platforms set the store up for you, find the right products, and will also do all the advertising for you. They already understand the metrics behind winning campaigns and losing campaigns.
Last but not least, it is extremely important to have good customer service. This team will be responding emails, questions, and phone calls from your customers, so you need to make sure it is of quality and shows your consumers that you care about them. Ridzyowski suggests having a good email flow and updated social media accounts. From experience, he knows this will help boost your store’s reputation and maintain a good quality score on your products or store fan-page.
Having to create your own store, review products, create ads, follow trends, and customizing product descriptions can be extremely time-consuming. That is why many entrepreneurs and eCommerce experts suggest utilizing a turnkey solution to start your business. This option will reduce your stress while creating a good media profile. Having well-known platforms help you in the process and guaranteeing your store runs smoothly, will help your business succeed.
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