89% of employees think they would be more productive at work if it were more game-like. 88% said that gamification makes them happier at work.
The call for interactive, rewarding elements in the workplace has been ringing out for years. If you haven’t implemented it into your business, you’re missing out on increased productivity, engagement, sales, and more.
Read on to learn the many benefits of gamification for business functions of all kinds and how to implement it.
What Is Business Gamification?
The word gamification was coined in 2002. It refers to the use of game-like elements such as levels, feedback, psychological triggers, and rewards.
Business gamification is the process of adding these elements to your business. There are several ways to do it, including everything from an app to a small game on your website.
What Are the Benefits of Gamification for Business Functions?
85% of employees are not engaged in the workplace, but gamification increases employee engagement by 60%. This leads to better productivity and organizational growth.
78% of workers want a company’s recruitment process to be gamified. It makes assimilation into a new job easier and more fun.
Business gamification also helps with training employees at any level. 33% want gamelike elements in training, 83% say it makes them more motivated. 49% get bored with other training methods and 12% of them are less productive. Gamified training is also one of the best ways to learn a new skill.
Business gamification is a way for employees and superiors to track data while remaining anonymous. It lets you know which areas of your work you’re succeeding at and which ones you could improve. This process is automated, which means it happens faster than other methods.
Gamification encourages creative thinking and improves problem-solving and decision-making because it forces you to find new ways of thinking.
87% of workers say that gamification makes them feel socially connected. It often requires you to work with others to achieve a goal.
Video games provide immediate feedback, and so does properly integrated gamification. This encourages continued play and increases motivation. 72% of employees say it encourages them to work harder.
Gamification also makes it easier to move from one task to another because it tells you what to do next and how.
How Can I Gamify My Business?
Start by deciding what you want to gamify. You may need salesforce gamification, training gamification, or another type. A mix of several methods is usually the best option.
One of the best ways to start is to find the right gamification apps for your business. They already have a system in place, and most are easy to use and teach. They may also help you find out how to gamify business functions.
If your search for the best apps for businesses turns out to be fruitless, you may have to create your own. Get an IT member to help create feedback-heavy tools.
Remember that you can also gamify the experience for your customers as well as your employees. It’s a worthwhile investment because of the increased engagement on both sides.
Where Can I Learn More?
Gamification is showing up everywhere, including in gamification for business functions. It uses the feedback, rewards, and progression you see in video games to keep “players” engaged and motivated.
You can gamify almost every element of your business, including onboarding, training, and everyday tasks. It’ll keep employees and customers wanting to play over and over again. Apps are one of the best gamification methods, but you can also create your own tools.
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