Pros and Cons of Hiring an SEO Agency

4 Min Read

As your business grows, you might have started to think about bringing in a little outside help to aid in marketing your service in the digital space. It’s possible you’ve also considered trying to increase your online traffic yourself. 

Either way, your head is absolutely in the right place in knowing that having more online traffic is the key to bringing your business to the next level. If you’re looking for a little guidance on if bringing in an SEO agency is right for you, here’s some more information so you can make the correct choice.

It’s Their Specialty

Not to over simplify things, but it’s where they are the experts. You’ve obviously done well with the work you do, but it’s important to understand that you don’t know what you don’t know. Think of all the knowledge you have and how that makes your work day as smooth as it is. They have just as much experience and strategy but all with the focus of making sure you are seen and heard in the ever growing digital space. 

If and when you start to meet with SEO agencies, get an early look at their portfolio and you’ll quickly see the work they can do and it’s completely possible they have ideas you would have never considered, but thanks to their expertise you’ll still be able to benefit from all their hard work.

They Are A Separate Entity 

Depending on exactly what your business offers, having a separate company come in and get to know your inner-workings might make you a little uneasy. That fear is very reasonable and might be why you decide to try and do some SEO work internally. 

Being hands-on might have been the very thing that you attribute your success to, so it might feel against your gut-feelings to do so otherwise now. There’s the chance you also get locked into a contract where you aren’t seeing results. That one can be avoidable however.

There’s plenty of options when it comes to SEO companies, so don’t feel like you have to make your ultimate decision after one consultation. Do make sure you get one with a contract that has a little flexibility in your favor. What that looks like will depend on your needs and no one knows what those are better than yourself.


This is an interesting one here. Depending on exactly what you are doing, what the structure of your company looks like, and even more factors, you might save money by bringing in an external company or you could end up saving a little cash by doing so all with the same results.

If you are smaller business that’s looking to bring in more marketing, and creating your own SEO / marketing department is something that seems like quite and challenge, and unrealistic for the scope of your business, you can quickly see how it’s going to actually be cheaper to bring in an outside company and work with them on a contract basis. 

For someone that is looking to grow and grow, and your company eventually gets big enough, or is already there, it might make more business and financial sense to take the plunge into having your own dedicated department.

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My name is Sardar Ayaz a professional content writer and SEO expert having Proven record of excellent writing demonstrated in a professional portfolio Impeccable grasp of the English language, including idioms and current trends in slang and expressions. I have ability to work independently with little or no daily supervision with strong interpersonal skills and willingness to communicate with clients, colleagues, and management. I can produce well-researched content for publication online and in print, organize writing schedules to complete drafts of content or finished projects within deadlines. I have 12 years’ experience to develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs. I use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results