Recent changes in event practices involve the discovery of an almost completely unknown world: virtual events. Due to its mysterious nature, several questions are raised as to its relevance and usefulness. However, event platform event is undoubtedly an important tool that creates value, both for your company and for its participants.
The virtual event creates value for the company
With the virtual, we enter into people’s privacy. Most of the time, we go directly into the houses. The usual barrier between the work environment and the family environment is therefore systematically destroyed since they become one.
SOLIDARITY
The virtual event can solidify the team spirit. While all participants have the exact same experience (stripped of external factors such as social circles, for example), these events can anchor a certain solidarity, even empathy, within the group. The creation of unique moments in virtual events can give rise to complicit moments for the participants and thus, within a company, consolidate the team spirit.
LEAVE A TRACE
Virtual events allow the host company to prove, in these new times, all its creativity and resilience and to mark the minds of consumers with the originality invested in the event. The virtual is a playground that can still be explored in a thousand and one ways! To leave an indelible mark, it is important to ensure that the virtual event creates value for the participants.
Give your participants a unique and exclusive virtual experience: it’s possible! Cooking pasta with a renowned chef in Italy, inviting an American speaker whose schedule would not usually allow her to physically show up to your event, having a conversation with the CEO of your company while he is in Germany: in virtual mode, nothing is impossible, all events are possible, no matter where you want to go and this, at a lower cost!
It is too easy to imagine that a virtual event should be limited to an audience in front of a screen on a Zoom-type platform. On the contrary, virtual events are the perfect playground for thinking “Out of the computer.
It is first important to know that several professional platforms exist. Of course, the choice must be made according to your needs: will the event be in hybrid mode (face-to-face and virtual), in the studio like a “TV show”, in conference, in networking? This choice creates aesthetic, practical and technical value for the participants. No one wants to listen to a virtual gala in dark lighting when you cannot hear the host.
Moreover, why limit yourself to a single screen? It is possible to combine several platforms (application, live conferences, podcast, games, pre-recorded videos, etc.), while adding physical elements: bottle of wine sent by post for 5 to 7, cooking box in the part of a corporate event hosted by a chef, funny promotional items, and more! Free rein to creativity.
At a networking night, having the guts to go ahead and introduce yourself to a group of strangers is not for everyone. Thus, during these events, networking is simplified. Shy people can fit in at virtual tables, without any pressure and in their own environment: this is one of the secret recipes to reduce sources of anxiety and encourage connections!
Virtual events therefore make it possible to rethink events and transform them on a human scale: to meet inspiring people around the world, without limits. It is about breaking down corporate barriers and working in privacy, to build stronger connections with those around us. It is to have access to an infinite number of possibilities.
While she predicted, fifteen years ago, that face-to-face events would take its place and become a full-fledged marketing communication channel, predicted the same thing for the virtual event: it is not there to disappear. Virtual events become a communication tool with their own distinct and relevant purpose.
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