We all go crazy whenever our favorite artist does a live video chat. When they answer your question or react to your comment, we feel like we have won a gold medal. When COVID-19 attacked the world’s economy, we saw a strange aspect where all the businesses started to convert their social media accounts into online stores. From makeup, beauty products, clothing, selling courses, etc., you can find people growing their customer base with live streaming apps.
Live streaming communicates with your audience in real-time, such as going live and simultaneously broadcasting to your social media sites.
What are the benefits of using live streaming apps for business:
Showcase your products or services
You can showcase what you do or sell by directly displaying your products and services. For example, let us say you are a makeup artist and live talk while doing bridal makeup. People can see what you are doing and how you accomplished it. Your skills will get you more clients. If you sell clothes, be it regular or wedding attire, and during the live show, you have models wearing them, giving the viewer a clear picture of how the clothes will look on them.
Builds trust
Live streaming will show your audience that you are a genuine person and offer them your expertise. They don’t see pre-recorded videos or images; they see the real deal on the livevideo chat. It builds trustworthiness within your customers, leading them to purchase it.
Connect better
A live broadcast can be an excellent way to stay in touch with your customers from afar. A live video gives the impression of being in the same room more than a pre-recorded video or photo post. As a result, your customers can feel connected to your company no matter where they are. It creates a real connection.
Maintain a Sense of Anticipation
When promoting your product or service, you want your customers to feel as if they have been lacking out on something extraordinary until they receive what you offer. Therefore, you must create great content and keep them engaged until the end. Live streams can also be an excellent tool for this sales approach by putting a natural person on camera and showing excitement and urgency.
Audience Curation
While it may seem the opposite, one of the most significant benefits of doing a live chat with your audience is that it enables you to classify your audience. To make your advertising more efficient, ensure you’re only contacting people who are genuinely interested in your products. Therefore, you will have an organic audience genuinely interested in your products and services, while non-interested people will return. Once you’ve assembled your curated audience, you can speak confidently, knowing that you’ve already won the most challenging battle by capturing their attention.
You are lacking if you are not using live streaming as a marketing strategy to grow your business.
Get started with live streaming right away.
Kat Irving is a reporter for Diving Daily. After graduating from NYU with a master degree in history, Kat got an internship at WABC-TV New York and worked on profiling local businesses. Kat was also was a columnist for the NPR. Kat mostly covers business and community events here at Diving Daily