Did you know that 71% of Americans will consciously look at billboards while driving?
Lawyer billboards can be effective in attracting the attention of potential clients. This is so true, especially when the attorney puts something provocative on the billboard to catch the eye of passing drivers and pedestrians. After all, you only have a few seconds to get someone’s attention as they drive by your billboard.
However, some lawyers may be worried about putting their face or name on these billboards.
This creates a problem for many. Is it really a great idea to put your face on a billboard? Read on as we take a deep dive into the ins and outs of lawyer billboards.
Captive Audience
The average American spends at least 9 hours and 43 minutes in a car every week, either as a passenger or a driver.
As a law firm, you might consider attorney billboards seeing that you’ve got such a large captive audience out there. With a strategically placed billboard, you can get your message out to millions of people daily.
Lawyer Billboards Build Brand Recognition
One major advantage of lawyer billboards advertising is brand recognition. To most people, lawyers are notoriously expensive, thus why many people are apprehensive about going to see one.
They don’t know if they can trust them or if they will have to spend thousands of dollars on a lawsuit.
You can ensure your clients return to you and refer their friends and family members by getting yourself out there with a lawyer billboard ad. People will be able to see your face right there in their hometown.
With a billboard, people can instantly recognize you. This means they know what you do, and should any need arise, they can come and find you.
For example, if your law firm specializes in family law, you’ll advertise to every family person. With the high number of divorces in the country, every person will know what you do, and should they need your services, they know how to get you.
Visit this family law marketing company to learn more about lawyer billboard brand recognition.
They Generate Traffic
Generating traffic is a core element for the growth and success of any business. As a lawyer, you always want your firm to have as many clients as possible. There’s no fun in having to spend days on end wishing to have a client walk in through the front door.
As such, you’ll do anything to generate and keep that traffic coming. One way to ensure that you always have clients coming in is through law firm marketing. Billboard advertising offers one way of putting your business out there to potential clients.
It’s, therefore, a good idea to leverage it. This explains why billboards have been in existence for such a long time.
A study showed that 40% of consumers visited a website after seeing their out-of-home advertisement. With so many people visiting your site, chances are high that they’ll convert into leads. What more do you need?
Impressive Return on Investments
There are factors that every business must consider before making any investments. The possible returns on investment are perhaps the biggest factor you should consider for your law firm advertising campaign. The last thing you want is spending a lot of money and not getting your money’s worth.
For your advertising campaign, you should consider going with a billboard advertisement. You can rest assured that your business will reach the desired audience with billboards. Also, you can count on it having an impact meaning you’ll get your money’s worth.
It’s estimated that billboard advertisements generate 5.97 dollars for every one dollar spent. This translates into a whopping 597% return on investment. No wonder there are so many billboard adverts wherever you go.
Launching an outdoor advertising campaign could have a huge impact on your law firm.
Lawyer Billboards Helps You Standout
There are hundreds of thousands of law firms in the United States. This means that business competition is high. With all these other law firms vying for business alongside yours, you need to stand out.
When you stand out, businesses will come your way, and you’ll find success in this cutthroat world. You can decide to put up attorney billboards with catchy phrases to engage reactions from millions of possible clients.
If you want to stand out from the competition, there’s no better way than using your money where everyone can see it. Whether you choose a traditional billboard or something more innovative like a backlit sign, you’ll make your firm’s name stand out.
Increase Credibility
Credibility has a direct correlation to a business’s success. There’s no greater factor that influences how your clients will perceive your law firm than credibility. When you’re credible, it means that other people will rely on you and take your leadership as a trusted decision-maker and reliable resource.
When it comes to the law, any potential client must feel that they can count on you to protect and serve their best interests. With your law firm’s image out there, it sends a message to possible clients that you’re serious about your practice.
Nothing will give you instant credibility than having strategically placed billboards. Potential clients will be unable to ignore your advertisement. Also, many will be eager to learn more about how you can assist them in resolving their legal issues.
Increase Your Firms Credibility With a Lawyer Billboard
There you have it. The above-discussed points make the case for a lawyer billboard. Opt for billboard advertising and increase your firm’s credibility and, in turn, get massive returns on investment.
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