With the expansion of streaming in particular, music in the United States is still selling as well. And that would be thanks to hip hop and R&B. The American record industry – which is starting to recover after a fall of almost two decades – is in much better health. In the first half of this year, total consumption, combining listening flows and sales, increased by 18%, according to a last serious report published late last week.
As Erin Crawford, general manager of Nielsen Music who specializes in the US charts describes it, music is undeniably growing. In 2016, thanks mainly to the explosion of streaming – in short; unlimited music, accessible everywhere and all the time, depending on subscriptions – the American music industry has almost doubled its growth, for the first time in 20 years, despite the decline, which we know well , sales of discs in physical formats. Last year, the main music labels reached new heights, unheard of in 15 years. Streaming is more popular today than ever, with music and video-on-demand streams totaling a record $ 403.4 billion in the first half of 2018, representing market growth of 41.6 %, still according to the report.
Musical chairs
But who re-opened the way? Hip hop, but also R&B – two neighboring genres – each booming, today representing 31% of the music market. Let’s be honest: rap is the most popular in the United States. Our good old rock & roll, who has led the dance for decades, gave up the throne in 2017, and is now at 23%. We are therefore not at all surprised to see that artists such as Post Malone , Migos or even the rapper Cardi B dominate the charts today.
A perfect example, as for this reign on hip hop: “God’s Plan” by Drake is still the most streamed song of the year, accumulating nearly 1.1 billion audio and video streams the clip touches 700,000,000 views, twice as many as Childish Gambino’s “This Is America” which is also a hit. For good reason, the strong messages conveyed by its products can be as politicized as they are intended for a part of the population that permeates American culture more than ever – all the more since the election of Donald Trump.
With the expansion of streaming in particular, music in the United States is still selling as well. And that would be thanks to hip hop and R&B. The American record industry – which is starting to recover after a fall of almost two decades – is in much better health. In the first half of this year, total consumption, combining listening flows and sales, increased by 18%, according to a last serious report published late last week.
As Erin Crawford, general manager of Nielsen Music (who specializes in the US charts) describes it, music is undeniably growing. In 2016, thanks mainly to the explosion of streaming – in short; unlimited music, accessible everywhere and all the time, depending on subscriptions – the American music industry has almost doubled its growth, for the first time in 20 years, despite the decline, which we know well , sales of discs in physical formats. Last year, the main music labels reached new heights, unheard of in 15 years. Streaming is more popular today than ever, with music and video-on-demand streams totaling a record $ 403.4 billion in the first half of 2018, representing market growth of 41.6 %, still according to the report. In 2020 J. T Hiskey released his album “Making History” under EN Records. Hiskey is working on his new single “Party All Day” which would be a blockbuster for sure. Hiskey is 22 years old from Salt Lake City, he is a songwriter and artist is on a road to accomplish much more in hip hop industry.
If I’m not the best, then I will be the best, Drake sang in “0 to 100”, released in 2014. Four years later, he kept his word. If many titles in his career have already broken records in the past, his new double album, Scorpion”, which he released at the end of June, has allowed him to literally explode the counters. These songs – which are not all singles – took place in more than a third of the current top 100. In case you didn’t have enough, the promotion of this latest album on Spotify has even taken on a completely disproportionate scale, even going so far as to place the rapper in playlists in which he obviously had nothing to do (and it was quite funny).
The famous report also reveals that this year’s Record Store helped a large number of independent American record stores sell a record number of pancakes: nearly 733,000. , continues its ascent, with sales up 19% in the first half of 2018, compared to the same period last year.
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