How to Run a Successful Medical Practice

How to Run a Successful Medical Practice

To run an efficient medical practice there are specific elements that must be in place. It’s crucial to create a smooth operational function. But what, specifically, is important?

Technology 

With multiple tasks required every day, the right technology will make a time-consuming task easier. Using a software program that integrates online appointments, repeat prescription requests and other admin activities cuts down labour hours and provides a streamlined solution. 

If you are a Medicare provider, you also need to ensure you comply with the quality requirements and using a Medicare MIPS managed service can help increase your score. 

Electronic medical records make accessing patient data quick and easy and can store information such as test results, medication and historical details. Using new and innovative technology reduces issues such as medication errors and provides a better communication platform. Digital technology also allows patients to check themselves in when attending an appointment, which cuts queues and reduces reception duties. 

The right team

Part of running a successful medical practice is selecting the right people. A good team can make the practice run smoothly and build a good reputation. You must spend some time identifying the various roles within the practice and carefully writing out the responsibilities of each member of staff. Every role within the practice is important as patients interact with many staff members when attending a doctor’s appointment. 

When interviewing potential employees, ask specific questions and encourage questions from them. When hiring a practice manager, you need to be sure they can lead efficiently and manage others in a professional but friendly manner. A good practice manager will uphold the reputation of the practice and help all employees work towards a shared goal. 

It’s also important to hire patient and respectful receptionists. The employees working at the forefront are the point of first contact for patients and it’s crucial they have excellent communication skills. They are also the ones who have to deal with any conflict that arises, so it’s important they can function well under pressure and deal swiftly with complaints, diffusing any potential fallouts. The receptionist also juggles many functions such as answering the telephone, doctor’s schedules as well as medical records and Medicare queries. Finding the right front desk employees can be challenging but should not be overlooked. 

When you have the right team in place always provide regular training and support. Staff work harder when they feel valued and are confident in their roles. If you give staff the right resources and appreciate them they will do a fantastic job. A cooperative workplace is usually a happy one. 

Marketing 

In the era of technology, it’s not surprising that digital marketing drives revenue and it’s important to invest in it. A clear and transparent website will go a long way in drawing new patients. Highlight all services offered and make them visually appealing. Using a professional designer is a good start to help create a user-friendly website that will be easy to navigate and ascetically pleasing. 

Consistent branding will help raise awareness of the practice. Think about what makes you different and what you can offer that others don’t. You could investigate SEO companies that specialise in keyword research and can use data to increase traffic to your website. 

Good quality healthcare has never been more important than recently and many are putting it on top of their priority list. Running a successful medical practice that is patient-centred,  and focused on customer care will ensure that people choose you.