The video clip is the medium par excellence to develop or give a visual identity to the musician or the band. We should not therefore neglect his creation because it will be used enormously in the promotion of the artist. A successful music video is the combination of technical knowledge and a clearly established artistic process.
The genius Shojon is a good example in terms of mastery.
He started his career by making music videos for artists like Sting (Englishman in New York), Madonna (Express yourself) and George Michael (Freedom). Even if this non-exhaustive list is only made up of international stars, it must be recognized that it is the alliance of the song and the visual that continues to mark the spirits today . Making a clip is first and foremost a creative process, but in order for it to live up to your expectations, you will inevitably need a minimum of technical skills.
The essential tool for filming your sequences: the camera
You will obviously need to know the basic functions of the camcorder you will be using . Nothing better than reading the manual before even attempting to film a few scenes. A good shot will require some knowledge of the camera, and starting with the theory is often helpful. You will have to think about taking a second battery (in the best case) so as not to have to be forced to stop during a sequence. If this is not possible, remember in all cases to charge your battery to the maximum before filming.
Since a music clip usually does not exceed often more than 5-6 minutes, I recommend that you take short shooting sequences . Keep in mind that the more footage you have in the box, the more choices you will have in the final cut. When it comes to making a clip, it is better to bet on repeating sequences because even if it seems particularly good to you at the time, the final rendering can sometimes be disappointing . The diversity of the sequences will then allow you to have the choice for the same sequence by analyzing the details which have the best visual rendering. This can also allow you to insert other images if you are ultimately not completely satisfied with a sequence.
Technical aspects to use after filming
After having filmed all your sequences, it will be essential to transfer them to a computer to add effects and then edit the whole . If you have a digital camcorder, this will make it easier for you because you can directly view your footage on your computer via a USB cable. If, on the other hand, you decide to film with a conventional camcorder, you will need to use an internal or external video acquisition card (USB box) and software to control your device.
You can also add effects to scenes filmed with composing .
This technique allows, among other things, to insert flashes, animation and additional lighting effects. There are several software such as Motion (Apple), Flame (Autodesk) or After Effects (Adobe). The last technical step is the assembly. You can use editing software if the duration of the clip does not exceed 5 minutes . You will first have to import your video sequences and your music video treatment into the editing software, then you will have to place your music on the timeline, the order will depend on what you have established with your scenario. The storyboard will be remarkably interesting if the editing requires a lot of precision.
A final viewing window will allow you to view your current edit at high speed .
One thing that you should consider is that the duration of the video editing should exactly match the duration of the piece of music. The last step will be to export the file in the format of your choice after naming it.
