The press review is the culmination of a press office’s efforts and one of the most significant services provided to the customer.
The press office draughts and distributes press releases to journalists and editors, who then transform them into pieces for publication in publications or online.
The press evaluation must include all articles relating to a specific storey, a product launch, an event, or the firm in general. How can you create a thorough and successful rassegna stampa on line (online press review)? Here’s how to recognise it and make the most of it.
What is a press review, and how does one go about doing one?
The press review is beneficial for gathering and cataloguing all editorials (obtained for free) about a topic that have been published in magazines, online, on websites, blogs, or social media.
We use professional monitoring technologies to collect clippings, which we supplement with our own research for a cross-check. Because we have a direct and daily relationship with journalists, we know as much as possible about when and how certain news will be released, allowing us to provide timely feedback to our clients.
All of the editorials are categorised in a consistent manner to provide exact reports that may be used to verify the spread of a storey and assess its impact in relation to the communication goals.
Each issue includes precise and always up-to-date statistics about the magazine, such as circulation, readership, or – in the case of websites or blogs – unique users and monthly visits.
We have specified a certain day for each of our clients to get the press evaluation. In the case of newspaper releases, they must be provided even faster, on the day of publication.
As a marketing technique, the press review.
And what happens when the client receives it? The rassegna stampa (press review) must be more than just a list of publications. It is a highly effective communication technique for enhancing the company’s reputation and prominence. But how do you go about doing it? Here are a few illustrations.- Send the press review to sales or customers as a means to discuss the outcomes of the communication and as a key commercial lever. For the same reason, putting up a regular newsletter featuring press coverage may be a fun concept.- Share the most important topics on social media: integrating articles in your editorial plan is also extremely good for establishing a feeling of belonging among individuals who are part of the organisation, as they will be motivated to share the result on their own personal channels.- Create a press area on the firm website to boost the brand’s status and improve its perception among newcomers, instilling trust;- Send your partners press evaluations of certain projects. We compile and distribute collections of articles on certain projects with our clients’ architects and designers, for example. A much-appreciated service.
The press review is used to assess the effectiveness of communication.
The reporting activity is critical for gathering feedback on communication efforts. Knowing when, where, and how the news was published helps you to calculate a ROI that is tough to define: the brand confidence and awareness that come from a consistent and consistent presence in the media are difficult to quantify. Measuring the press review, on the other hand, might provide useful signs for determining how to respond in order to deliver better service.
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