Erika White
6 Min Read


The brochure designer creates visual communications that are seen every day, every minute, around the world through the web and beyond. The designers develop entertainment, advertising, news and have specific functionality in all forms, including printed publications (magazines, newspapers and brochures), digital and broadcast media such as gaming machines, television, web browsers, social platforms and portable devices. As technology continually develops in complexity, the duties and skills of graphic designers also grow. This complete guide to choosing a suitable specialization (including Logo Design and Brand Identity) examines the role of graphic designers, the most common paths in the profession, the programs and specializations available. Furthermore, this path will clarify your ideas for the future choice, the way to take in the world of graphic design. Many non-designers tend to argue that a graphic designer’s job is easy. Anyone can invent a logo or design a flyer, right? Heck, someone’s grandson (who has been drawing since he was five is the only artist in the family, Can presumably do the job in a couple of hours.

Exercising your creative freedom and being paid at the same time is one of the advantages of being a brochure designer, but the work itself is far from being simply creative, producing pages and pages of logos, graphic icons, characters or even flyers. As a graphic designer today, you should also be willing to embrace skills that are usually outside the typical designer set. These non-design skills include understanding the psychology behind a specific design, persuading customers of your design ideas, and handling sample criticism. You also need to keep up to date with the latest relevant trends in your industry. Whether you are a student who is thinking of dabbling in graphic design when you finish school or you are already thirty years old and would like to change your career, look no further than this definitive guide on how to become a graphic designer.

Learning Graphic Design

Discover the best graphic design books to read, online courses and tutorials that are worth every penny and where to find the inspiration of graphic design when you need a little push to get started. Understanding what graphic designers really do at work, discovering the life of a graphic designer (because what the graphic designers did five years ago may no longer be valid) is like tearing apart the myth of the hungry artist and replacing it with the worker. If you are already a graphic designer, we also encourage you to share your thoughts and useful tips for newbies in the sector. We didn’t make this quote out of thin air because Steve Jobs said it. If you’ve tried to set foot in the graphic design industry , understanding this important distinction is crucial. In this way, you will be able to distinguish yourself from the object that in theory could finish a logo in five minutes. Also known as communication design, graphic design is the art and practice of planning and designing ideas, experiences with visual and textual content. The form of communication can be physical or virtual and can include images, words or graphic forms. The experience can take place in an instant or for a long period of time. The work can take place on any scale, from the design of a single stamp to a national postal signage system; from a company’s digital avatar to extended digital and physical content, interconnected with an international newspaper. It can also be for any purpose, commercial, educational, cultural or political.

The second part of Helmand’s definition provides the key to producing a meaningful and expressive graphic design: ideas and word games, symbols and allusions, cultural references and perceptive inferences are the elements that give the work authority and resonance. And if you want to introduce these elements into your work, it means being interested in everything that happens around you and having a curiosity on areas other than graphics: politics, entertainment, business, technology, art, ten-pin bowling, fight in the mud and many other themes.

How to learn designing without losing your head?

The flurry of online resources out there that promises to be a chart in an x ​​number of days can be quite overwhelming for beginners and amateurs alike. Not to mention the fact that graphic design is a broad and diverse discipline that can further throw you out of your balance. As you endlessly browse the websites and bookmarks, you will likely feel frustrated by the lack of progress or direction. Nine times out of ten, this frustration will likely prevent you from fully pursuing your graphic design education.

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Erika White is a graduate of Parsons School of Design. Erika is based in Manhattan but travels much of the year. Erika has written for NPR, Motherboard, MSN Money, and the Huffington Post. Here at Morning News Ledger, Erika covers entertainment stories, focusing on performance arts and culture.