“Without a customer, you don’t have a business – all you have is a hobby.” – Don Pepper
That’s right.
Most businesses feel that their service or product helps them in staying competitive. In reality, it’s the paying customers. People who love your offerings. Those who trust you with their hard-earned money. While having the right mindset and customer-service counts a great deal for a successful business, a customer-centric infrastructure gives you the cutting edge definitely adds oomph to your space. It keeps things interesting and encourages customers to go inside and interact with your business. This is why many business owners turn to a commercial canopy to play this part.
How to attract customers with a commercial canopy?
A well-designed and vividly printed commercial canopy will not just offer shade and respite from weather but could be the greatest marketing tool you’ll ever have. Perhaps the most cost-effective as well! Since customizable canopies are so versatile and pragmatic, they can actually help you attract customers.
- A commercial canopy accentuates the curb appeal.
Broken stairs leading up to a stuffy outlet or a well-lit shaded area with a riveting inside space– what would you choose?
Simply put, first impressions do matter. A place that looks welcoming is always good for business. With a custom canopy tent, you can offer people a space where they feel welcome. The aesthetic speaks to them about what to expect and why they should do business with you.
- Customers can find the entrance easily.
You might not realize it, but it can sometimes be difficult for your customers to locate your business. Especially for those who are visiting for the first time. This is particularly true if you are located in an urban setting where there are a large number of buildings or businesses similar to yours. If people cannot locate the entrance, they would not be able to come inside, would they?
With a branded custom tent, you can remedy this issue. Just set it up outside in front of the entrance and you will see an increase in the number of visitors to your shop.
- It becomes easy to promote your business round the clock.
A canopy tent introduces your business to your customers – and the more people who know about your business, the more likely they will come in the door. Customizable canopies take the place of signage outside as a three-dimensional upgrade! The marketing value of this cannot be overstated. They ensure that when onlookers and by standers see your canopy, they can recognize your business right away!
Commercial canopy tents are one of a kind, can’t-miss-it structures that you can set up and install in any design, size or shape that you want.
- You can protect people from weather.
A custom tent is not only portable and convenient to install, but they are specially designed to withstand inclement weather conditions. If you plan a promotional event outdoor and it suddenly starts raining, an Extreme Canopy tent is waterproof and can keep your guests safe and dry throughout the storm. Not just rain, a durable custom tent will also withstand strong gusts of wind. Extreme canopies are fire retardant and keep your guests safe from the harmful UV rays of the sun as well.
- It becomes easier to expand your service area.
You generate revenue only from the usable floor space inside your shop.
The more people you are able to seat for meals, shows or performances, or the more space is available for displaying merchandise, the more business you can hope to do. However, finding or creating more space is not always possible in populated towns or busy commercial centers.
A canopy tent can create additional space without requiring additional construction work. You can use your sidewalk, rooftop, patio or even courtyard to set up your commercial canopy.
Where to use a commercial canopy?
If you’re a first-time tent owner and thinking ‘but where do I even use my custom canopy?’, here are a few use cases to get you started:
- Business grand openings
The first day of your business is an important one. You must ensure to make it a success as there is no redo in first impressions. Grand openings are great to make an impressive first appearance. In fact, it’s almost considered mandatory under retail best practices. Leverage the attraction a custom tent brings with it and kickstart your business journey with a bang.
- Sales and discount seasons
Think Black Friday sales or Anniversary sales and then consider this – Can your business floor hold as many people as you’re targeting? If not, then a commercial canopy is the best way forward. You can not only create additional space to display your products on sales but also decorate accordingly to attract customers from afar. When you give your customers a reason to think ‘I wonder what’s going on in there?’, they’ll definitely walk in through the doors.
- Community events
Events like block parties, 4th of July barbeques and St. Patrick’s Day parades are fun events. Most businesses use them to foster positive team building activities among team members or thank sponsors for their continued support. A vibrantly printed canopy tent can be used to create a fun activity zone and will be a great way to promote your business.
- Tradeshows, exhibitions and seminars
Most businesses participate in tradeshows, exhibitions and seminars to network and promote their business. Use customizable canopies to create an all-in-one branding medium to showcase your business and products together under one roof. Many of our customers have told us that they received business deals simply because they had an Extreme custom tent set up at their booth that piqued the curiosity of visitors.
- Farmers’ markets and craft fairs
If you want to stand out from a sea of crowd at a farmers’ market or a craft fair, use a canopy tent next time. It serves two purposes. First, it makes your products stand out by adding a differentiating factor and second, you can arrange everything in a much better manner.
Every business owner wants their business to flourish. A custom commercial canopy can draw customers towards your business, create a brand name and give your business the attention it deserves. It’s like we always say, “When in doubt, keep calm and Tent on!”
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