How Pinterest Works: 7 Tips for Promoting Your Business With Pinterest

7 Min Read
How Pinterest Works

There are many ways to use Pinterest. This guide on how Pinterest works lists 7 tips for promoting your business with Pinterest.

More than 320 million people use Pinterest each month. If you aren’t using Pinterest to grow your business, you’re missing out on customers that have money to shop.

In fact, the demographics of Pinterest leans toward those with higher incomes and women who make decisions for the household purchasing.

If you aren’t sure how Pinterest works and how it can help your business, keep reading this article, and we will help you.

  1. Prepare Your Business to Enter the Pinterest Scene

Before you start using Pinterest to promote your business, it’s a good idea to learn the answer to, “What is Pinterest?” Getting some idea of what it is and how it works will allow you to be more effective on the platform.

Think of Pinterest like you do Google, but with photos. Since pictures are going to be attached to the results people find, there’s likely some work your business needs to do.

Most businesses are far behind on the photos they have. We’re not talking about photos you post for updates on Instagram or Facebook. When you’re on Pinterest, you want to put your best foot forward.

This is the perfect place for tutorials, product images, and even videos of your products. The more content you have out there, the better it’s going to go for you in terms of getting found.

Plan out a day to stage some great photos for the Pinterest platform. Look around the website and familiarize yourself, so you’ll know what type of pictures do well.

  1. Showcase Your Products

Don’t feel like you’re going to offend anyone by posting your products on your Pinterest boards. On Pinterest, it’s very acceptable for you to post a lot of one type of content all at once.

The way Pinterest is set up somewhat encourages you to focus on one category or interest with their boards. You could have one board for all of your products, or you might choose to create different categories for your products.

Some other simple ways to get people to pay attention to your products are creating gift-giving boards or a best-of board that you can put at the top of your profile.

  1. Optimize for Search

You might already be used to search engine optimization on Google, Bing, and other search engines. Getting found on Pinterest is very similar.

You want to use your target keywords within the title of your pin, and you can use your keywords in your description. One of the other things you can do on Pinterest that you can’t do on Google is to use hashtags in your descriptions.

You can also get more attention to your Pinterest pins by sharing them on social media, which will get more links and help you get positive signals that could help you rank.

  1. Share Tips and Tricks

While it’s fine to post your products and services, you need to give your visitors a reason to want to follow your profile and boards. Most of the time, unless people just see a product they can’t live without, they won’t follow you or your boards because of a product or a service.

On the other hand, if you write a helpful blog post, they are likely to repin that pin. When people repin your posts to a public board, that means all of their followers could come across the content.

  1. Don’t Forget to Engage

It’s easy to forget to check your comments and messages when you’re using Pinterest for business. You might not even think it is important to engage with the people that comment or say hello in messenger.

If you see someone repined one of your pins to their boards, you might stop by and say thank you. When you take the time out to do this, they are going to be excited that you even cared they shared your content.

When people feel heard and seen, they are more likely to stay engaged with your brand and business, and eventually, they might buy something. Keep in mind that this doesn’t mean that it is always going to take a long time for people to buy. They might see your product or service only one time and decide to buy it.

  1. Join Group Boards

Group boards are a good way to get in front of more people. You’ll be able to post on the boards and be visible to everyone that is on the board. Not only that, but their followers will also be able to see your pins.

Make sure you only join high-quality group boards where people are actually engaging. You don’t want to join group boards that are spammy and unprofessional since they could do more harm than help.

  1. Stay Consistent

Staying consistent is one of the most important things you can do when you’re posting. When you’re consistent with your pins, you’ll stay in the good graces of the Pinterest algorithm.

The algorithm craves new content, so make sure you give them plenty of it. Even if you’re just creating new pins for your current content on your website, this still counts as fresh content to Pinterest.

Get Excited About How Pinterest Works

Now that you know more about how Pinterest works, it’s time to get excited. When you understand how powerful this visual search engine is, we’re sure that you’re already working on your plans for boosting your business to the next level with this platform.

Do you need more help with marketing and other hot topics? Continue through our blog to get the help you need.

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