Fashion, talent, and streaming – Uplive and Hekka Fashion changing the game at New York Fashion Week 2022

Jones Smith
4 Min Read

In a unique collaboration, two of Asia Innovations Group’s (AIG) most popular emerging platforms, worldwide live streaming service Uplive and style e-commerce Hekka Fashion, brought to New York Fashion Week an event packed with fashion, artistic flair, and more stylish celebrities than ever before!

Uplive has history of hosting annual events to support creators, causes and initiatives. During the pandemic, the Uplive community became vital in supporting small and independent creators in performing arts, lifestyle, and fashion. The commitment to supporting developing and emerging areas through supporting their most talented performers and creators, made the app a living and breathing example of the impact global communities have.

Uplive x Hekka Fashion NYFW 2022 RUNWAY SHOW brought to live emerging fashion retail platform Hekka Fashion’s latest collection inspired by post-pandemic travel and newfound passion for exploring the world.

With live musical performances from Filipino artist Arci Muñoz (@Ramonathornes), appearances from musical artists London (@londonondatrack), Michael Coveto (@michaelcoveto), Bandit the Rapper

(@bandittherapper) and influencers Rob the Original (@robtheoriginal), Ceaser (@ceaserblackink), Christian Garcia (@christiangarcia) and Michael Chong (@mxkeChong), the event delivered a little something for both the audiences at home and at the event.

International model Maye Musk and Abigail Posner – U.S. Creative Works director at Google – both attended the event and brought glamour, class, and sophistication to the runway showcase, and shared with us that they believe the event is very valuable to promote diversity and inclusion.

At the event, Ms Musk was wearing a stylish tracksuit by KEPPI – an emerging fitness brand that debuted their activewear line at the Uplive x Hekka Fashion runway. KEPPI is contemporary brand that was recently popularised by professional athletes, influencers and reality stars, due to its premium quality with an affordable price tag.

Uplive and Hekka Fashion also hosted the New York Fashion Week Talent Awards – a ceremony that celebrates the most talented fashion personalities from around the world. Hosted digitally for a second year in a row, the Awards saw guest models, influencers, celebrities, and fashion artists compete for the Top Fashion Awards Title and other rewards such as New York Fashion Week experience passes, the chance to perform on the runway, cash, and more.

Uplive is a popular social networking app that allows users to broadcast their content live and get rewarded by supporters. Unlike other popular streaming services, Uplive focuses on harnessing talent, positivity, and diversity. Hekka Fashion is an emerging new brand under the umbrella of Asia Innovations Group (AIG) –parent company of the Uplive digital platform.

The collaboration is the latest attempt on AIG to showcase how integrated the products in their portfolio are, reinforcing their position as one of the top digital streaming conglomerates world-wide. The Group has an extensive portfolio of solutions in various fields, which serve mature and emerging markets globally, stimulating local economy and community development.

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I am Jones Smith and I am here to share my experience and expertise in writing. I've been writing articles for different publications for more than 6 years. I have a varied range of interests and that's why I love blogging about different topics. In my opinion, blogging is a lot like acting, and I consider writing blog posts as an acting job. I am an entrepreneur by heart and there is nothing big or small when it comes to starting a business.