Every business owner knows that marketing is an essential part of running a company and contributes to its success. That being said, digital marketing materials are constantly changing. Where something works well now, a week later, it might be far less effective. This is why hacks are your best friend. You can learn them fast, and keep up to date, quick to keep with the times.
Here are some marketing hacks you should know about to take your digital marketing to the next level in 2022 and stay ahead of the game.
Embrace Video Marketing
Aside from the fact that trends appear to move at the speed of light, video marketing is quite possibly something that is going to be here for the long haul. If you are not utilizing this in your business right now, you are already a step behind!
Video marketing can offer many benefits to your company, and with the technology at the tips of your fingers, it is easier now than ever to start putting out this kind of content. Video can allow businesses to put their stamp on their marketing campaigns in a way that other types of content cannot do, and doing this will also significantly separate them from their competitors. Not to forget that video has been shown to have a drastic effect on conversion.
SMS Bulk Messaging
In a time where social media platforms are the more common forms of communication, it could be easy to think that SMS is redundant, but this could not be farther from the truth. Even though people are slowly logging off their Facebook and using Instagram less, they still want to connect, just in more meaningful ways. SMS allows businesses to strip things back to basics, offering a direct personal approach to marketing in a simple way that also allows customers to reply without any logins or messing around. Bulk SMS has a great reach, too, as almost everyone has a mobile, but not everyone uses social media or other common marketing platforms.
Focus on Local
Using local ad slots is the latest recommended way to use Google ads, especially when people are now focusing more than ever on shopping local and experiencing what their local area has to offer. The local ad slots, also known as Local Services Ads (LSA’s) work on a ‘pay per lead’ are positioned very helpfully right at the top of any Google search results. However, they are at the moment only available to a few specific businesses such as electricians, plumbers, locksmiths, and other home service providers. If your company fits under these categories, it is definitely worth pursuing, and if not, be sure to keep your eyes peeled for the inevitable changes that will be made so other businesses can start utilizing this feature. As soon as you can take advantage of this marketing tactic, it could make a lot of difference.
The main thing businesses need to remember when marketing is to stay honest to their brand and to make sure their content gives something to the reader.
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