Making it in the business world today takes a lot of hard work and determination, to say the least. But when you’re in the contracting business, you really have a lot of competition to work around.
Despite recent challenges due to the COVID-19 pandemic, the construction industry still has a great deal of competition and is beginning to show signs of ramping up heading into 2022.
But how do you establish yourself as a construction contractor? And what are some of the best ways to make your presence known as you build your business?
Thankfully with all of the technology available today, establishing yourself in the contracting space can be easily accomplished as long as you know a few tips about marketing and self-promotion.
If you’re a contractor and you’re looking to establish yourself as an authority in your field, the following will assist you in meeting this goal.
Get Licensed
One of the first things that you’ll want to do before ever bidding on big jobs is to get a contractor’s license within your state. This not only ensures your clientele that you meet the standards for the area, but also allows you to bid on projects over a certain dollar amount.
For example, some states require a license for work worth over 5,000 dollars. All states vary, but if you’ve got your eyes on a million-dollar contract, you’ll likely not be able to land it without the proper licensing.
Each state has different requirements for licensing as well. But once you have your license, you’ll be able to firmly establish yourself and your company within your local community. And this is the first step on a path to success in the contracting business.
Get Active on Social Media
In today’s interconnected digital landscape, you really need to be online no matter what business you’re in. And the more active you are, the greater amount of visibility you’ll generate for yourself and for your business.
For example, social media platforms such as Facebook and Instagram are two of the best platforms for anyone to be on, no matter the size or nature of your business.
As a contractor, using Instagram as a means to show your work results through imagery and relevant hashtags can attract a healthy following to your profile. And this can result in having more inquiries and potential clients knocking on your door.
If you’re going to be successful on social media, you have to be consistent and offer your followers engaging content. And you also need to offer something of value as well. As such, you could post before and after photos, tutorials, or talk about exciting changes in the industry.
Engage Locally
No matter the nature of your business, it’s extremely hard to establish a reputation without community support. And being a contractor who works within a specific community, you’re really going to need the support of your neighbors.
Engaging locally is as simple as making your presence known as much as possible around town. And this can be done in a variety of ways.
For example, you could attend city planning meetings, reach out to your city council, or introduce yourself to city managers who might need contractors to fulfill jobs. Additionally, you can also utilize radio and TV ads, or advertise through local agencies as well.
Community engagement also involves mingling with other professionals in your trade. And you never know, even though you may look upon other contractors as competition, your competition may need your help on bigger jobs. All you have to do is reach out.
Making it in business today requires a great deal of perseverance and patience. But with a little luck and a lot of consistency, you’ll be able to establish yourself with ease within your local community. And once you do, you can always branch out to neighboring communities to broaden your reach.
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