It is common knowledge that most customers prefer online shopping today, not just because of convenience but also due to the ongoing pandemic which has forced them to maintain social distancing. Most customers use a search engine to find relevant products, and if your brand does not show up on the first page, then you are actually missing out on potential sales. As a large number of people purchase goods online, strengthening your online presence is no more an option. Hence your digital marketing strategies should be top-notch to stay at the top of the search results.
However, digital marketing is a dynamic field where practices keep changing every other day. Hence you have to not just be good at it but also keep updating your knowledge with the help of a reputed digital marketing course and adjust your strategies based on that. This means making mistakes is much easier than you would want to believe. Here are a few common mistakes you may make in your marketing efforts, which you should avoid in 2020.
- Not Setting a Target Audience:
If you are trying to appeal to everyone, then you are making the gravest business mistake. It is essential for any business to define a target audience so that their online marketing strategies will be formed around reaching out to such a group of people.
- Poorly Optimized Website Speed:
If your website loads at a slow speed, then it is one of the major issues you should look into immediately. Holding users’ attention is a difficult task in itself, but if the site takes more time to load than usual, they may just skip visiting the website itself. Adding too many elements may make the site look attractive but it will slow the website, which is why you need to optimize the site to be light and minimalistic with the required information to hold the user’s interest.
- Using Clickbait:
A few businesses become so desperate to attract an audience to their website they use click baits to lure people. While this may get people to check out the landing page but once they realize they have been click baited, they will leave your site immediately never to come back which will only increase the bounce rate. Instead, focus on creating valuable content and frame catchy but realistic excerpts that will bring people to the landing page.
- Ignoring the Landing Page:
Perhaps this page is the most important of all the website pages. As your ad entices users to come to the page, the content of this page decides the users flow on the website. They may either be directed towards engaging with you or just bounce away from the website itself. You can always do A/B testing and keep tweaking the page till you achieve satisfactory results.
The Bottom Line- Do Not Stop Experimenting and Learning from Your Mistakes:
Digital marketing is one such field where you cannot stop at making one strategy. You have to keep changing your methods based on the feedback you get. This is where you can make use of analytics along with your ROI (Return on Investment) to make sure your marketing efforts are not going in vain. You will get a few shots right and also make a few errors along the way. Do not be scared of mistakes but learn from them to make a better strategy in the future. With a few tweaks here and there, you will slowly get hold of the right marketing strategies to build up a successful online business.
My name is Sardar Ayaz a professional content writer and SEO expert having Proven record of excellent writing demonstrated in a professional portfolio Impeccable grasp of the English language, including idioms and current trends in slang and expressions. I have ability to work independently with little or no daily supervision with strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
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