Dental procedures can often make an individual want to run in the opposite direction. Some worry about upcoming appointments, despite the health benefits they offer. But over the past few years, the medical sector has experienced a seismic shift, now favoring holistic, patient-led approaches that put client satisfaction first.
Dr. Minoo Ghamari is the Principal Dentist at @gorgeoussmilesdentistry and wants to see the dental sector included in that shift. Ghamari believes she has visions of a future that other dental professionals do not and has embarked on a journey to transform her patients’ experience one smile at a time.
Gorgeous Smiles, based in Melbourne, Australia, encountered hurdles early on. The company’s inception was dominated by Ghamari’s need to study for her dental examination in order to practice in the upstart business. Ghamari and her mother had also recently moved to the country and understood the cultural transition wouldn’t be easy. Making matters worse, the company wasn’t able to ignore the existential threat posed to businesses by the COVID-19 pandemic.
Reachable via its website https://www.gorgeoussmiles.com.au/, Gorgeous Smiles purports to take a more complete approach to patient care, ensuring that clients understand the upside to dental procedures. Setting Ghamari’s clinic apart is her ideal of a ‘dental spa’ that promises patients a positive experience to propagate more positive dental connotations.
To overcome stunted growth as a result of the pandemic, the entrepreneur combined her innovative approach with online functionality to address concerns of potential patients. Ghamari has also made online cosmetic consultations available to those yet to use the practice and has taken the opportunities of the likes of TikTok to promote transparency and understanding. The result is greater business success and a heightened appeal for her clinic.
Emerging as a trailblazer in dentistry, Gorgeous Smiles now has the potential for limitless expansion in its immediate future.
Alton Clarke was born and raised in Syracuse. He has written for MSNBC, The Business Insider and Passport Magazine. In regards to academics, Alton earned a degree from St. John’s University. Alton covers entertainment and culture stories here at Diving daily.
