How much do missed calls cost your business in lost sales over the course of a year? Thousands of pounds, ten of thousands, perhaps more? This is one of many reasons investing in an on-hold messaging system is vital for business sustainability and growth.
But, how else can on-hold messages help your business? If you haven’t used this communication style before, you may be reluctant to make changes to your current processes. The good news is there are several excellent reasons to add a phone messaging system to your business toolkit.
Read on to learn more about the advantages of using on-hold messages.
1. Improve Customer Service Levels
If a customer calls your business only to find their call is unanswered, or that it cuts off, this can cause high levels of frustration. The situation may not be much better if the caller has to listen to repetitive music with no indication as to where they are in the queue.
By explaining you value the customer’s patience, and that your staff will be with them as soon as possible, you can increase client satisfaction levels.
2. Boost Your Company Profile
One of the most crucial aspects of business advertising is brand awareness. When a customer is on hold, rather than wasting the opportunity, you can tell them about your products and services. A good tip is to include your slogan or company name at regular intervals to help the consumer remember your details.
3. Help Your Staff
When your staff are completing vital tasks, an on-hold messaging system can be invaluable. Not only does it allow employees extra time to reach the phone before the customer hangs up, but it can also streamline their duties.
For example, your messaging system could include questions for customers to answer while they wait. You can then route the call to the right member of staff, bypassing colleagues who would have had to ask the client for additional information before passing the call on.
4. Convey Professionalism
As part of your company marketing strategy, your on-hold messaging system provides you with a simple way to display your professionalism. A well-recorded voice message can convey your desired tone, and give customers a positive image of your company.
You can find out more information about hiring voice-over recording services before hiring a professional.
5. Reduce Costs
It’s expensive to have an employee spend most of their time answering the phone. By using an on-hold messaging system, you can significantly reduce your overheads and invest this money back into your company.
Use On-Hold Messages to Benefit Your Business
Using on-hold messages can bring huge benefits to your business. Aside from reducing costs, you can promote your products and services, while also easing pressure on your staff. By showing customers you care about their experience and displaying your professionalism, you could boost your brand awareness and sales revenues.
An on-hold messaging system could soon be one of your most valuable business tools.
If you’ve found this article helpful, be sure to check out more great posts in our Business section before you go.
