Over 12 million eCommerce stores exist, with more getting added every day. Are you doing enough to stand out?
You’ll have to do more than your competition, but doing too much also leads to problems. Some eCommerce store owners spend time on the wrong platforms and struggle to generate an ROI.
Growing an eCommerce business requires focusing on the fundamentals.
We’ve outlined the fundamentals for eCommerce success to get you started. Increasing competition makes these essential tips more critical than ever.
1. Optimize Your eCommerce Store for SEO
SEO strategies help eCommerce store owners gain traction on Google and other platforms. Google receives billions of searches each day. It’s the most popular platform for customer research.
Showing up high on Google’s algorithm can significantly increase sales. This case study demonstrates the possibilities.
You don’t have to be the largest eCommerce store to rank well for your keywords. The right approach to SEO for eCommerce can help you outperform top competitors.
2. Use PPC to Scale eCommerce Success
PPC campaigns scale your reach. Doubling your budget doubles the number of people who see your products.
eCommerce store owners should use Facebook and Google ads to promote their stores. You can experiment with other choices, but those two represent great starting points.
Make sure you incorporate retargeting campaigns in your PPC strategy. Retargeting campaigns bring warm leads back into your business.
3. Review Your Analytics
Analytics reveal how people engage with your pages and content. You’ll learn what works and what doesn’t work for your eCommerce store’s success.
You can see which products convert the best and focus on those in the future. Some store owners drop under-performing items from their stores to focus on winners.
Traffic analytics let you see where your audiences come from before visiting your content. You can focus on high traffic opportunities and reduce your time on low traffic platforms.
Analytics embrace a less is more mentality. You get rid of what’s not working and focus on what performs well.
4. Post on Multiple Social Networks
Customer behavior continuously changes. eCommerce owners must spend time on platforms that grab customers’ attention.
Few platforms do it as well as social media platforms. The average person spends over two hours on social media per day.
Get active on more social networks to engage existing customers and find new ones. Each social network has a discoverability feature that introduces your content to new audiences.
You shouldn’t overextend your business on too many platforms. Managing all of those social networks can get overwhelming. Focus on what best works for your eCommerce store.
5. Partner Up with Influencers
Influencer marketing is a new way to promote your brand. PPC ads have their place, but influencer marketing can generate higher returns.
eCommerce store owners reach out to influencers and offer collaborations. Some store owners provide free products for a video promo, while others pay for sponsored posts.
Influencers have built audiences long before you arrive. Those audiences trust the influencers they follow. When influencers promote your store, it’s easier to gain trust from those audiences.
Achieving eCommerce Success
eCommerce success is attainable, but you’ll need the right plan. The landscape is more competitive, with new stores getting created each day.
Mastering the fundamentals and playing the long game puts you on the road to success.
Want to learn more about eCommerce? Continue browsing this blog’s content and resources for additional insights.
