Your small business has been thriving on the word of mouth of friends and family, and now you are looking to step up your game. Congratulations, this is excellent news. The problem is you don’t know how to reach more people effectively and within your budget. This is where having an online presence is crucial; you’ll want both social media and a website.
Perhaps you are one of the 35% of small businesses who believe you are too small to invest in digital marketing, in which case you are missing the 81% of consumers who research online before buying a product or utilizing a service. This is where you’ll get the most bang for your buck, so how do you draw people to your digital world more effectively? Here are 3 ways to drive traffic your way.
1. Start a Blog
You are very knowledgeable about a specific topic which is why you have this outstanding business in the first place. Providing first-rate content that people find helpful, informative, or entertaining is a great way to increase traffic. If you are not a writer, that’s ok! You don’t have to be. There are people out there who would love to partner with an amazing small business to create content with the specific goal of directing web traffic to you. There are blog writing packages for every budget size; do your research and find the perfect fit.
2. Invest in Keyword and SEO Research
60% of your prospective clients and customers are turning to a search engine, like Google, to give them options before heading to a specific website. And somewhere between 71 to 92% of those individuals end their search after the first page of results appears. This means your website can’t just have great content, it must be optimized for search engine marketing (SEM or SEO). You can pay for an ad that puts you a little higher in the results of a few keywords that correspond with your business or you can include those keywords proactively within the content of your website. And they may not be the words you think. You can do this research on your own, but it may be more effective to hire the services of people who have a lot of experience with search engine optimization. They’ll get the results you are looking for much faster, and you can just focus on being a boss at what you do best.
3. Utilize Social Media Daily
When it comes to small business marketing stats, social media is going to give you your furthest reach for the smallest amount of money. 74% of individuals are heavily influenced by what they see on social media when making purchasing decisions. Do a little research on what others in your field are posting on their platforms and what platforms your audience demographics are using. Should you focus on making reels on Instagram or an ad campaign on Facebook? Perhaps TikTok videos are the way to go.
Social media can be a daunting place to start making a name for your business; don’t feel like you have to be everywhere all at once. Focus on one medium and do it well. Quality content is always going to win out over the quantity of content. However, you don’t want them to forget about you; make sure you are posting something every other day, at least. If that sounds overwhelming, you can enlist the help of social media marketing agencies to kick start your presence, and purchase the service of a publishing tool that will schedule and post your content without having to think about it.
Your business is incredible, so give the world the chance to discover it. And if you don’t have the time or ability to do what is required, bring people on board who can.
For Nicole Ann Pore, as cliche as it sounds, there is no place like home. She believes that is not only a responsibility but also a privilege to create and take care of a house where home is built. Nicole writes on topics that reveal the essence of a nice home, as well as home care and improvement tips. She is a daytime writer for Wincrest Bespoke, one of New South Wales’ most experienced home residential builders. | Nicole graduated Cum Laude from De La Salle University Manila, Philippines with a Bachelor’s Degree in Communication Arts.