There are a lot of companies that are getting ready to shift their operations slightly as the pandemic starts to fade into the rearview mirror. Of course, assuming that the pandemic is going to disappear completely would be a major mistake. This is something that is going to be with us for the foreseeable future, as the pace of vaccines in the US begins to slow. Therefore, it is important for business owners to think carefully as they look for a way out of the pandemic. Listening to the advice of professionals, such as Eyal Gutentag, and reading this article can help business owners prepare accordingly. What are a few of the biggest mistakes business owners are making in the post-COVID world?
An Eye for the Future https://t.co/GKQbXSj0Yf
— Eyal Gutentag (@eyalgutentag) May 26, 2021
Not Diversifying the Supply Chain
One of the biggest mistakes that business owners are making is not diversifying the supply chain. It is true that the United States is starting to reopen again; however, not all countries are doing so. Therefore, anyone who has inventory coming from overseas has to make sure they rely on a diverse supply chain. If business owners put all of their eggs in the same basket, and something happens in that country, they might not be able to get the inventory they need. They might not be able to fulfill their contracts, leading to a breach of contract situation. Diversify the supply chain to avoid this issue.
Moving Money Away from Digital Marketing
Another common mistake that business owners make is trying to move money away from digital marketing. A lot of companies poured money into digital marketing in an effort to generate more business online. While this has been helpful, a lot of business owners are thinking about pulling their dollars from digital marketing because companies are starting to open up again. This would be a mistake. Customers have gotten used to finding products and services online. Therefore, even after the pandemic, they are still going to use the internet. That is why it is a good idea for businesses to continue to pour money into digital marketing. This is a shift that is going to be here to stay.
Calling Employees Back to the Office
Finally, another mistake that a lot of business owners are making is calling employees back to the office. There are indeed some areas where it might be okay to call employees back; however, just because business owners can, does not mean that they should. Instead, they should be talking to their employees to see if they want to come back. The pandemic has shown us that the vast majority of jobs can be done from home. Therefore, businesses that would like to keep their most talented employees have to make life easier for them. This means allowing them to work from home in the modern era even if they are allowed to call them back. Give employees a choice.
Do Not Make These Mistakes
It is true that a lot of people in the business world are starting to think about what life might look like after the pandemic; however, it is important to understand that some of the changes that took place could very well be here to stay. Therefore, it is key for business owners to take a look at some of the changes they made and ask themselves what might be beneficial moving forward. Business owners that place their companies in a solid position now will be in a better position to compete even after all restrictions due to the pandemic have been taken off.
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