The usability of a website is usually overlooked, but designers and developers have always placed importance on usability because it’s a fundamental aspect. The gist is that if you don’t have a user-friendly website, it will not reach its full potential or perform efficiently. Website usability measures how natural and easy it is for users to browse through your site, but how do you know if your website showcases usability in the first place? You have to consider some factors, including the user’s context, the product’s context, the features, efficiency and effectiveness, your users’ satisfaction. How do your users interact with the different elements on your site? How easily can they navigate the pages? Here’s everything you should know about your site’s usability – and how to improve it.
Why is it important?
With proper site usability, you can engage your audience – and provide them with more satisfaction overall. It’s about enhancing your customer service response, too. When your users can complete tasks on your site without making an error, this promotes better engagement. For instance, if you use texts in bold, your visitors can more easily scan what’s on your website – and understand it.
Enhanced usability brings other benefits, too, from improving your conversions to increasing your SEO ranking and even helping you decrease your expenses related to customer support.
The factors that drive website usability
There are various factors that drive the usability of your website, and accessibility and availability are just the tips of the iceberg.
- Improving accessibility
When we talk about accessibility, it refers to how users can consume your content – not just typical users but also those with disabilities, for instance. If you want to improve accessibility, make use of a good font size for those with low vision or seniors, and provide options for changing the font size of your site.
- Improving availability
The availability of your site refers to how convenient it is for visitors to use, especially if they are browsing from a mobile device. For this, you can boost your page loading time, so visitors don’t have to wait too long, and you can also develop and implement a responsive design that allows users to access your site from any gadget or device. It’s also a good idea to tackle issues with redirection and fix your site’s broken or non-working links, as suggested by web design experts like Expre.
- Improving clarity
The clarity of your website is how clear your site is if users want to complete various tasks. What you can do is build and develop easier navigation so you can decrease the steps visitors need to take to reach their goals, and you can also design your informational architecture in a way that’s not confusing. You should avoid inputting information that isn’t necessary, such as pop-ups, animation, and ads. It’s a good idea to utilise different colours for your calls to action and your website links as well.
- Improving task accomplishment
There’s an actual term for improving the task accomplishment of your visitors, and it’s called ‘learnability.’ When your website has good ‘learnability,’ new visitors can easily complete different tasks, and you can enhance this with intuitive user interfaces and design, global navigation, and a more prominent search function placed at the top right-hand corner.
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