TikTok is the wildly popular video-sharing app that has captured the imaginations and hearts of millions of young people around the world. Its number of monthly users has exceeded 100 million in the US alone.
It’s fast becoming one of the biggest and widely adopted social media apps of the 21st century, and it’s not showing any signs of slowing down any time soon.
If you’re using it to connect with like-minded people, build your personal brand, or as a digital marketing tool for your business, you may be wondering how to gain followers on TikTok. There are many different ways to do so. Read on to find out what some of the most effective are.
Make Use of Relevant Hashtags
As on Instagram and Twitter, users on TikTok employ hashtags to make their posts more easily discoverable. By adding relevant hashtags to the caption of your posts, users interested in finding content like yours will be able to seek out and engage with your videos. If your content is quality, this will result in more followers.
Create the Right Type of Content
Speaking of quality content… in order to organically grow your following, you’ll need content that is both relevant and interesting for your intended audience. Create videos that will speak to your target demographic. Consider the content that they will want to see, rather than only content that you want to make.
Take Part in TikTok Trends
It can be difficult to guess what type of content people might want to see, but one surefire way to create content you know will be popular, is to take advantage of TikTok trends. Participating in trends increases the chances of TikTok users finding your videos. To find trends you can partake in, look at the trending hashtags and challenges on the Discover page
Purchase Real Followers
Creating great content is the best way to organically grow your following on TikTok. Unfortunately, this can be time-consuming, and growing a substantial audience can take a long time. If you want to get real TikTok followers in a more time-efficient manner, it is possible to buy them.
Engage With Other Creators
Whether it’s leaving witty comments on a popular post, or doing a collaboration with a well-known TikTok influencer, engaging with other creators is a great way to build relationships on the platform. Once you’ve managed to build these relationships, you’ll find yourself with a lot more followers.
How To Gain Followers on TikTok
Learning how to gain followers on TikTok can be a long process. If you’re willing to put in the work and follow the simple steps above, it is an achievable goal.
The key is to create content that people will love. Although this may seem difficult at first, spending time on the app will give you a good idea about the kinds of things people do and don’t like.
If you’ve found this guide helpful, have a look at the rest of our digital marketing content.