If you sell products or services and you don’t accept payments online, you cut yourself off from sales. There are literally potential customers standing in front of their computers, shouting “take my money” while shaking their screens, and just waiting for you to allow them to pay you online (I’m hardly exaggerating!). Except that they won’t wait forever; they will go fairly quickly to the competitor if he accepts online payments.
And that is the crux of the matter. We have come to a point where accepting online payments will not necessarily benefit you and place you above the competition: it has become the norm! But when we do not respect this standard, we end up with the consequences: not selling online will quickly pack you far below everyone else and leave you alone and without money, in a small ball, in a dark corner. to curse the system. Okay, I am still exaggerating, I know, but I guarantee that this will penalize you enormously (and I stress every syllable of that word). Yes, selling online can sound like a big intimidating beast. But frankly, it is really not that complicated, and your fears probably aren’t justified. To prove it to you, we will start by demolishing some myths:
USER FEES ARE TOO HIGH, IT’S NOT WORTH IT
You know that being in business involves costs. We pass on our money on all sides: we pay taxes, taxes, software, user fees, licenses… and fees associated with payment platforms. It is the cost of being in business. Taxes and levies, we do not have much leeway to escape and remain legal. For other costs, it’s all a question of profitability . It is quite correct and quite normal to have costs, if that allows us to be even more profitable. And this is definitely the case with online payment platforms. So there it is archi-false. This might have been true fifteen or even ten years ago, but today there are payment solutions that your five-year-old neighbor would be able to use to sell their pokemon doggies online if the envy seized him.
First, what makes you say that? Have you conducted a survey of your customers, who would have answered unanimously “we don’t want to know anything”? If the answer is no, then these are just assumptions that are highly likely to be wrong. And while that was true (and I mean “if”), don’t overlook the fact that accepting payments online would open the door to a whole new customer base that could boost your bottom line.
Online payment solutions
Well! Now that these myths have been destroyed, there is no good reason left for you not to sell online. It remains to be seen which solution is ideal for you and act! The high risk payment gateways is what will bridge the gap between the financial institution of the seller’s account and that of the buyer account so that there can be a secure transaction on the internet. It is the intermediary who will verify that the funds are available on one side, approve the transaction and transfer the funds. This gateway therefore has access to account numbers, cards, and all the rest.
It is a bit like the terminal in which we slide our card at the store. But the terminal doesn’t charge, and it’s not “the place” where we shop, it’s just the way to pay. We could not buy much with a terminal that is not linked to any cash register system that will scan our purchases, calculate all that, apply discounts, add taxes, and do the invoice.