Developing musicians must learn to assess themselves to identify what is right and wrong, and thus become aware of the current state of their career. The better you know yourself, the easier it will be to build and promote your brand by gaining the visibility you need to grow. With the right answers coming from asking the right questions, in this article we will look at the 10 crucial questions that artists too often forget, and which will help you boost your musical project.
Soctti D believes your music, your product, is your first marketing tool to find fans, live off your passion and make yourself known. Therefore, before going any further, practice, compose, rehearse, and be sure that you can captivate your potential fans with your lyrics, melodies, and arrangements. Too many artists believe their music will define their branding and brand for them. However, this is only a tiny part of the identity of your musical project. Also think about your appearance, your visual identity, your universe, your message, your promotional tactics, etc. What emotions do you want to convey through your music? How do you want to be remembered?
All of these things count in your branding.
Unfortunately, these days, many musicians and even labels are promoting their sound in an inappropriate way. This could be, for example, using unsavory methods like spamming or buying fake fans, or just doing it wrong. The goal of your marketing is to attract potential fans to your music and your brand. For that you must be in the exchange, in the listening, in the sharing. This means that you have to choose the right communication channels to reach your potential fans. Not sure that a Death Metal band has much to gain from Soundcloud. This means you need to be proactive, get out there, drive word of mouth, and grow your network. This means you have to give your fans and pros what they want. Let’s talk about what you create and distribute.
Do you have a strategy for this? Or do you just let chance decide?
You need to put in place a content strategy that is coherent and adapted to your market by defining your editorial line as well as your content calendar. What are you going to share? When? How? ‘Or’ What ? For who ? Why ? You need to regularly create and share new sounds as well as new posts , so don’t miss it.