Designing a logo may seem quick and easy, in fact some clients try to save themselves a little money by making their company logo themselves instead of hiring a professional designer, and however, making a good quality logo has its difficulty. In this post I give you a list of the questions you should ask the client before starting to design, I teach you how to create a logo step by step from scratch and we will see some tricks to get a result 10.
I also explain how to design your own logo, which is not always as easy as making a company logo. Before entering into the subject you must understand that a good logo reflects the values of the brand through the use of shapes, colors and fonts. Its objective is to inspire confidence and recognition and help the company to separate itself from the competition. We must be very careful when designing a logo because if it is well done it will fulfill its function and will give us benefits, but if it is not the effect it will be the opposite, a badly made logo will give feeling of abandonment and lack of seriousness. Personally, whenever I see a “bungling” logo, I think that if that company takes care of the other aspects of its business, just as they take care of their corporate image, we go wrong
What impression does a company that has one of these logos give you?
We usually use the word logo to refer to any visual representation of a brand, be it an icon, a text or a mixture of both. However, this is not entirely correct. A peculiar graphic symbol of a company, commemoration, brand or product. This is how the Royal Spanish Academy defines this concept. A definition quite poor and too broad. In advertising, the following “logo names” or types of logos are distinguished: logo, and apologue.
It is a graphic representation that contains a pictographic and a textual element. Therefore, the latter is readable and the former is not. See the Kyocera printer brand image. The iso type is the visual representation of a brand when it is formed by an image. You cannot read, there is no text. It is a badge that is recognized with the naked eye. The most recognizable example is the Apple. George Takei Slams Donald Trump’s New Space Force Logo For Copying Star Trek’s One. We have already become aware of the importance of the logo and what it should represent. Now you must know the basic principles that must be taken into account to make a correct design.
When you are commissioned to design a logo it is important to focus the project correctly from the beginning, so you will optimize your time, be closer to making a good design and avoid further problems with the client. For planning to be effective there are a number of questions that your client must answer before you start designing.
In total I ask you 40 questions that you should keep in mind, but that does not mean that you have to bombard the client with all of them. Choose only those that you consider relevant for each specific case. As the client answers questions you will realize that every time you have a clearer idea of what you want, what you need and how you are going to focus it. I have organized the questions into 5 categories. Let’s go to the mess. It is not the same to design a logo aimed at a public of 70 years and high socio-economic level than if they are trying to reach university students who are stripping. Nothing to see with these questions you will know to which segment of the population you have to direct your design.