Bungee presents the Alba Season, with which they want to give their community reasons to continue playing for months.
The break between the video game publisher Activision and the developer Bungie is one of the most popular news of the beginning of the year 2019. The industry echoed the end of a romance that lasted more than eight years and left the second with the rights from the Destiny saga alone. The American company was thus facing a new path with an intellectual property born in 2013 with the aim of becoming the greatest referents of multiplayer games, of games as a service. Now, seen in perspective, we can say that the true architects of the saga were not wrong.
This December 10 has started the new season of Destiny 2, the Alba Season, which will continue to deepen the plot background of that universe and more content is added, which highlights the Solar Clock, the new activity with matchmaking for six players. But so that Destiny 2 is now the third video game with the highest monthly billing on consoles on the planet, according to sources provided by Super Data, the study based in Kirkland, Washington, parents in their day of the Halo series from Microsoft, they have had to study and analyze the market better than ever; more specifically, its market, where there are not many rivals. We have talked with its main leaders, Jonathan To, narrative designer, and Tom Farnsworth, chief designer.
There were three reasons that led to the end of that relationship and what caused Bungie to look to the future with more guarantees than ever, a situation that not everyone believed. There were even voices that wanted to anticipate the end of the developer. Nothing is further from reality. The first pessimist was Cody Johnson, chief of operations of Activation, who stated in the financial report corresponding to the last quarter of 2018 that the franchise did not perform as expected, that the accounts did not go out. We have not yet seen the total commitment of the players with Destiny 2, which has led us to perform below expectations to date. Some players are in standby mode.
Destiny 2 now lives one of its best historical moments both in turnover and in the number of concurrent players and in weekly viewers. Another reason for this breakdown also responds to an economic situation. PC Requirements Released For Dragon Ball Z Kakarot Recommend GTX 960, R9 280X. Last November, after a sharp drop in the shares of its parent company, Bungie went to the background and, meanwhile, Call of Duty became the top priority, where more resources were going to devote. How? Eliminating from the equation that eternal promise that failed to exploit, for whatever reason. Finally, a greater dedication to Blizzard, the other large company of the American multinational, where names like over watch needed more support than ever.
Bungie’s response was clear: “We are prepared to publish on our own.” The numbers speak for themselves. One of the first decisions was to stop betting on payment expansions. The last one, Forsaken, would put an end to a monetization model for them expired, imposed by Activision for years so that the player had to make a fixed, safe, periodically disbursement. Those of Pete Parsons and Jason Jones CEO and CCO, respectively, responsible for a workforce that has more than 600 employees, advocated not so much for expanding but for maintaining the community, maintaining it and thereby growing organically. Revenue began to grow month by month, with road maps of clear new content and always available to the player. To this we have to add a free to play version – free of charge, but with integrated micro transactions – and Bastion of Shadows, one of the most important seasons of this sequel born in 2017.
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