In 2020, 92% of companies had experienced business loss due to the economic downturn. But, this year, there are hefty ways to overcome the business challenges. You must have a unique business idea, but do you know the best way to execute that? In which way can you expand the business within a short time? No! Every online business owner should think about deploying effective business strategies. With the right business tactic, you can increase both the sale and the customer base.
Moreover, whether you own a startup or multinational company, it’s important to have a user-friendly website. Before buying any product, 75% of customers look for the company’s website. And, if they don’t find that, they never further consider visiting the e-commerce sites. So, the business operators should focus on creating websites with an easy interface. It drives the customers to the online stores and results in business growth.
But, improving the customer’s experience can be difficult at times. Especially when you don’t know what the customers are expecting from you. Thus, it’s crucial to strengthen the buyer-seller relationship to know their demands. It will be beneficial for entrepreneurs to get more customers in their businesses.
Few other ways to help organisations to grow with minimum investments — are you acquainted with those? Here, we have compiled the growth strategies which the businesses should implement in 2021:
- Start Virtual Events
Have you ever conducted virtual events after starting the business? No! Then, you should consider initiating virtual events to get the customer’s attention. Additionally, it increases customer engagement and improves brand awareness. You must have linked the business site with the social media channels.
Now, it’s time to use platforms like Facebook or Instagram to grow the business. Moreover, you can reach out to millions of online buyers with a virtual event. Business owners get the opportunity to save the event and travel costs. You don’t even have to take up the hassle of hiring event managers or venues.
All you need is a stable internet connection and a laptop/smartphone to start the event. Discuss business ideas in Dubai with your clients for their better understanding.
Nowadays, most social media platforms come with a “go-live” option. Simply tap on that to share the business-related information. The customers can even share their requirements in these virtual meetings.
Don’t have an account on Instagram or Facebook? There are alternative options as well, use LinkedIn or Zoom instead. You can also add sponsors to promote the products/services that you offer.
- Think about Paid Advertising
With paid advertising, the small-large scale business can improve its online presence. Though, most entrepreneurs neglect the idea of investing in this digital marketing tool. But, you should consider using paid advertising for the business’s revenue growth. Moreover, it will help you to convey product-related messages to global customers.
Many companies are using Google Ads to reach out to their potential customers. But, you can also consider using Facebook ads to generate organic traffic in the business sites. Do you know how to get a higher rank in the search results? Use the relevant product-related keyword in the advertisements; that’s it. It will help your customers to easily find the products or services they are looking for.
- Focus on Content Marketing
With content marketing, you can generate 3x more leads compared to traditional marketing. And, this digital marketing tool helps increase the conversion rate. Additionally, it helps business owners to gain the trust of their customers. But for that, it’s important to publish well-crafted and relevant content on the websites.
Don’t add lengthy paragraphs and hard-to-read sentences in the articles. Don’t provide misleading information about the company/product to increase the customer’s number. Add valuable and unique content; it will help in the business growth. Here is the list of the contents that you should include in the business sites:
- Webinars
- Podcasts
- Blogs
- Guest posts
- Educational and tutorial videos
- Newsletters
- Make Interesting Video Contents
Unable to grow the business even after offering high-quality products? Consider adding engaging video content to the business websites. Because it increases the site traffic by 157 per cent. Nowadays, e-commerce sites are sharing high-quality product-related videos to get more customers. With video marketing, you can generate 80 per cent more business revenue.
Look for the queries or questions of the customers about the product or service. And, make a video where these will be answers to those questions/queries. It will help the customers to get a clear insight about the products or services you are offering. Try to release one or two videos at least once a week on the business websites. Make sure to add product/service-related keywords to improve the site ranking.
- Create Effective Email Marketing Strategies
Email marketing is considered the best digital marketing tool for rapid business growth. It helps the entrepreneurs to connect with their target audience more conveniently. Moreover, you can share the ongoing and upcoming product or service offers with clients via email. Make sure to keep a list of the customers who have purchased items from the eCommerce store.
You can clear out the customer’s doubt by sending them instant emails to their queries. And, this is how email marketing helps in the growth of online businesses:
- It increases the sales and the revenue by 25%
- Reduces the business cost
- Helps to track the customer behaviour, delivery and bounce rates
- It also improves the customer experience
- Improve the Search Engine Optimisation
Every online business operator should emphasise SEO to generate organic traffic. But, to get a high rank in search engines, it’s important to make the website mobile-friendly. Consider adding proper keywords, headings and meta descriptions to increase the site ranking. Keyboard policing also plays a pivotal role in improving the site’s SEO. Additionally, you should keep on adding well-described and high-quality content to the websites.
Consult with an SEO executive to know about the trending topics of 2021. It will help the business sites to get a higher position in the Google search results. Keep the already published articles or blogs updated to boost the search engine rankings.
- Hire Experienced Professionals
Without having veteran associates, it can be difficult to achieve the business targets. As a result, it will hinder the e-commerce or drop shipping business’s growth. Thus, every business owner should provide their prior attention in engaging with the right employees. Make sure they have enough skill or knowledge about the business that you own.
Additionally, the employees need to have immense problem-solving skills. It will help you to overcome the potential business challenges in the future. Thus, connect with dedicated and reliable employees for the continuous growth of the businesses.
- Invest in Cybersecurity Measures
Researchers found out that 7 out of 10 small-scale businesses experienced cyber-attacks. And, these mostly take place for not deploying adequate data security tools. Consider following effective cybersecurity protocols to protect the business from hackers. When the essential data will be secured, you can focus on the necessary business tasks.
So, keep aside the data breaching scenarios and business by implementing security measures. Here is the list of the data security methods that you should follow for business growth:
- Use multi-factor authentication
- Get reliable Data security and antivirus software
- Install firewalls
- Provide hard-to-decode passwords
- Opt for regular data backup
- Build an Excellent Customer Service Team
By providing top-notch customer service, gain customers’ trust and expand the businesses. Though, small companies don’t invest in hiring customer service executives. But, actually, it helps customers to get instant clarification about their service/product-related concerns. Make sure the customer service team is knowledgeable and has good communication skills. It will help you to get positive responses from the new and existing customers.
- Choose the Right Technology
Digital transformation is a key factor that handles a business’s growth. And, in this fast-paced world, it’s important to know about the latest technology. It will help entrepreneurs to stand out from the competition. But, choosing the right technology is important to acquire success in small-large businesses.
Consider using cloud computing, which provides long-term benefits to the business operators. Improve the communication pattern by using Voice over Internet Protocol (VoIP). Create a mobile application from where YouTube customers will get every product-based information. And, for further information about the required business tools, contact an expert.
What Else Ensures Growth of Small-Large Businesses?
For immediate business growth, business owners should research who their competitors are. Don’t forget to check the type of product or services they are offering to their potential customers. Based on that, try to evaluate and elevate the business standard to drive the customers to the business sites. Create a unique business strategy that will help to improve the business performance.
My name is Sardar Ayaz a professional content writer and SEO expert having Proven record of excellent writing demonstrated in a professional portfolio Impeccable grasp of the English language, including idioms and current trends in slang and expressions. I have ability to work independently with little or no daily supervision with strong interpersonal skills and willingness to communicate with clients, colleagues, and management.
I can produce well-researched content for publication online and in print, organize writing schedules to complete drafts of content or finished projects within deadlines. I have 12 years’ experience to develop related content for multiple platforms, such as websites, email marketing, product descriptions, videos, and blogs.
I use search engine optimization (SEO) strategies in writing to maximize the online visibility of a website in search results